Being first to create a new category of wearable technology has its benefits. But being first also means there are many questions about the science as well as the product.
We’ve received many thoughtful questions via our social channels, email, and at events. And we have answers right here. Our goal is to highlight how advancements in neuroscience can benefit you. (As we receive more questions, we will continue to add them to this growing FAQ.)
Q: Why did you start this company?
A: Thync’s founders Isy Goldwasser and Dr. Jamie Tyler created the company because they are passionate about neurotechnology and the positive impact it can have on daily lives. They wanted to create something that blends biology, consumer technology, and groundbreaking design to help people achieve their goals.
Q: What is the device? What does it do?
A: The small device is uniquely designed to be worn on your head for sessions of up to 15-20 minutes and controlled by an app on your smartphone, enabling you to shift your state of mind on demand to states of calm or energy. Thync’s product is unique in that it uses neurosignaling to stimulate specific pathways in the brain in a non-invasive way, a new alternative to the common side effects of ingesting caffeine, stimulants, narcotics or high-calorie foods.
Q: What are the benefits? Why use Thync?
A: Think about what you ingest during the day to feel energized or to help you relax. Perhaps you drink a cup of coffee in the morning to get your day going and a Red Bull in the afternoon to keep your energy up. Perhaps you need to wind down at night with a glass of wine.
Thync offers a non-invasive, substance-free alternative to that second cup of coffee or glass of wine. Your brain has an inherent capability to shift to a calm or energized state and Thync helps you access those capabilities without impairing your performance...or your digestive system. In addition, the effects from caffeine or alcohol are limited by how your body metabolizes those compounds, whereas our on-demand nature permits more real-time control.
ABOUT THYNC VIBES
Q: How does a Thync Vibe work?
A: Thync Vibes are intelligent waveforms delivered via neurosignaling and targeted to specific neural pathways using advanced bio-materials engineered to achieve meaningful, enjoyable results.
You select Vibes on-demand from our app for your shift to an energized or relaxed state of mind. These targeted waveforms signal neural pathways in the brain. When specific pathways are stimulated, they trigger a shift in your state of mind or energy level.
Q: What is neurosignaling?
A: We define neurosignaling as the effect caused by stimulating a neural structure (skin receptor, muscle, nerve, or brain) with a low-intensity electrical waveform to signal or initiate an effect.
Q: So does this mean I give up my espresso?
A: A Thync Energy Vibe does have a similar effect to caffeine. We’re looking forward to hearing how your caffeine intake is affected once you try Thync.
Q: Is Thync safe?
A: Absolutely. To us, a product that helps you live a better life isn’t worth launching unless it’s safe. Thync Vibes are the result of years of development by Thync scientists and extensive test sessions with thousands of people. Thync technology uses energy levels within the normal range of brain activity and we work with the FDA and other regulatory agencies to assure product safety and compliance with international safety guidelines.
Q: How long do the effects last?
A: Acute effects last 30 minutes to 1 hour for most people. The secondary effects of stress relief and increased motivation can last for hours. Our goal is to have long-lasting positive effects such as better sleep, improved workouts, and increased productivity, through daily use of the Vibes.
Q: How are Thync Vibes tested?
A: Thync Vibes are the culmination of testing and developing of our technology on thousands of people in more than 150 studies we have conducted. When evaluating our Vibes, we monitor biometric signals, psychophysiological variables, and conduct psychometric evaluations. For example, we capture, record, and analyze data such as heart rate, heart rate variability, galvanic skin response, pupil diameter, and EEG to quantify how Vibes influence both the parasympathetic and sympathetic nervous system.
Our studies also consider the placebo effect by incorporating sham groups in blind tests to assess the effectiveness of a particular stimulus protocols. We use sham protocols that mimic the skin sensations of Vibes and give users the same control interface in our app, but they are designed to be non-functional in increasing energy or enhancing calmness. Our standards for developing reliable and significant Vibe effects are always defined by comparison to sham studies.
Q: Does the Thync device produce long-term changes in brain function or neuroplasticity?
A: Thync scientists have investigated long-term effects with both in-house and sponsored academic research studies and have not identified any maladaptive long-term effects.
Q: Are you planning to add additional Vibes?
A: We are planning to expand our Vibes in the future. Stay tuned.
Q: Can Thync Vibes treat dementia, Alzheimers, or ADHD?
A: Thync technology is designed to enhance the daily lives of users by optimizing their mental states. Our technology is developed solely for lifestyle applications and is not intended to diagnose or treat any disease or medical condition. Our technology does not target cognitive circuits, but rather signals neural pathways to effect mental states like relaxation or calm, energy or focus.
Q: How different or similar is neurosignaling to brainwave entrainment? Is there an audio component to this?
A: Our device is something completely different than binaural beats. The mechanism of action underlying binaural beats is a process known as sensory entrainment. Binaural beats hijack the auditory systems of the brain activity using auditory stimuli. Thync’s technology relies on specifically targeted electrical waveforms to modulate the balance of activity between specific brain circuits using proprietary neurosignaling algorithms.
TESTING, TRIALS, AND KEEPING IN TOUCH ABOUT THE LAUNCH
Q: Will you be releasing a software developers kit (SDK)?
A: Right now we don’t have plans for an SDK but will keep you posted if that changes.
Q: How do I participate in the trials and beta testing?
A: Visit this page and scroll down to participate in our trials. Trials are currently happening in the Boston and San Francisco Bay Area.
Q: When will Thync launch?
A: 2015. We have spent years developing, testing, and fine tuning this product. For Thync, 2015 is the right time for our debut and adoption into your daily routine. We will share more when we have a specific launch date.
Q: How can I stay informed about Thync and its launch?