Let’s be real - Justin Beiber has had a phenomenal year.
But his cute face and catchy lyrics aren’t the only reason his anthems are stuck in the back of your head 99% of the time. It’s called an earworm. And it’s not a bug.
An earworm is an 8 second fragment, or "often a bit of the chorus of the song, that just plays and replays like it’s stuck on loop in your head,” - Elizabeth Margulis, Director of the Music Cognition Lab at the University of Arkansas.
Once an earworm makes it’s way into your psyche, how do you get rid of it?
1. Distract yourself
Listen to other music, or to do something that involves language (start a crossword, or a conversation with somebody.
2. Fight fire with fire
Listen to the song repeatedly to exhaust, or “complete” the earworm!
What songs have you had stuck in your head recently?
Tweet us @thync and we’ll suggest a new one for you!